Golf fashion 2014 - customisation and tradition

Men's golf fashion has become stuck in the idea that function and form needs a sporty look. It's time to take a step back and be inspired by the past.

Published 2014-07-16 in features by jeq28swe

As people's need for customisation and the urge to be unique keeps growing around the world, let 2014 be the year where you personalise your golf outfit at the same time as you go back to the roots. High-tech materials, Rickie Fowler's angry-orange Puma, comfort before fashion. It's all good, but honestly, it's also very boring. Remember the days of Ballestero's simple Slazenger pullovers? The classic Foot-Joy's? Walter Hagen's silk ties?

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